Id identity

Stylish and durable workwear

Lazaron, you are treated like a Lazaron – that was the message of a programme about Knud Romer. Put in another and perhaps more well-known way, "clothes make people" – and they do so especially when ID Identity is written on the label in the neck. Here at the shop you will find over 4,000 items from ID as well as their other delicious brands Pro Wear, Seven Seas and Geyser. In the following, you get a look behind the more than 39 years of dedication to designing timeless work, sports, and casual wear for the lumberjack, office worker and many other job functions.

ID gives corporate wear and nature a voice

Trends change, but classic cuts hold. Since 1983, ID has held on to and yet managed to refine the timeless expression of sweaters, jackets, vests, trousers, accessories and much more of what you wear every day to become mentally and physically well equipped for the job.

For the employees in Holstebro, it is important to adapt the clothes to the working community you are part of and that regardless of whether you are into blue, gray and black, fresh pink, lime and turquoise or one of the more than 54 other colors ID offers. The clothing manufacturer embraces all body types from 2XS to 6XL – and does not frantically rush for new ideas that will make your wardrobe abound just because the season changes.

We typically have all our favorites in the wardrobe, however, the difference between your impulse purchases and the classic ID styles is palpable. Shape and colour are preserved after countless meetings, demanding tasks and washing – and when one day your favorite shirt or t-shirt is no longer presentable to jump in, you can find comfort in always being able to order exactly the same style with familiar features.

Pro Wear – cool and comfortable workwear

Even if you are at work, you should be able to move freely. And Pro Wear by ID will take care of that when you're working hard and in all kinds of postures. In fact, we dare to eat our old hat on the fact that you don't even want to wear anything else when you're free. With this clothing design, you get rid of lint and also don't have to worry about your significant other – or yourself – shrinking your favorite item in the washing machine. It has undergone a special shrinkage process, so you can enjoy it for many years. Just give a high-five to Mother Earth!

Seven Seas – safe clothing style at work and in everyday life

Business meetings can make most of us sweat – even when you're in front of the wardrobe in the morning. Since 1973, many men and women have therefore sworn by Seven Seas, which offers shirts for all occasions. The material, fit and detailed design are worth every penny. We guide you to the right choice of shirt flip below. Whether it's a warm summer day or windy autumn evening, you can also enjoy the wide selection of t-shirts, polos, pullovers & coats, where the manufacturer's passion for classic and innovative cuts shines through. 

What flip type are you?

Do you want to be ABSOLUTELY sure that there is not a negative remark from the mother-in-law about your attire? So, check out this list of the different types of shirt flippers.

The flip with style reference to the 1930s

If you love Danish films such as Incognito and The Blue Sailors of the Navy, you will probably also like the expression on the cut-away flip, which is the obvious choice when the dress code says shirt and tie.

The shirt collar for all occasions

If you want to be on the safe side, you will never mistake the kent flip, which is good all-round no matter what else hangs in your wardrobe. It is relatively wide, which makes it super modern. Maybe you know it better as Windsor.

The regular flip

Although it is considered the most common, here too there is style and fashion on the boy. With its more spread collar tips, it oozes extravagance both for everyday and party, especially combined with a wide tie knot.

The shirt flip with English roots

We have to go back to the 1800s and into the gentleman's sport of polo to find the first button-down flippers. The players on horseback used this for the purpose of keeping the collars in place. Today, they are seen more and more often in business, but also go well with your more relaxed leisure look.

Geyser – feel the difference in quality in an active work and leisure life

Do you disconnect your brain after work with a brisk run? Or maybe you're walking or cycling for a long walk on the weekend? In that case, do not cheat yourself from letting the sportswear provide optimal freedom of movement and functionality. This applies to everyone from the physiotherapist, whose most important task is to help nursing home residents maintain their physical skills, to the ambitious triathlon and MTB athlete, Jens Emil Sloth Nielsen. GEYSER by ID meets all the requirements you could dream of in terms of comfort and smart features.